Basic Mistakes Grocery Store-owners Make
Feb 27, 2020 6:29:50 GMT -5
Post by Radrook Admin on Feb 27, 2020 6:29:50 GMT -5
Basic Mistakes Grocery Store-owners Make
1. Hiring rude clerks
By rude I mean rude as in glaring angrily stare customer as soon as he walks through the door. Hiding merchandise under the counter so that when he arrives home he finds items missing. Greeting and thanking everyone else except certain customers due to ethnicity or race. Refusing to respond when spoken to. Things that make certain customers regret that they ever set foot in your place.
True, you can have the most well- stocked store in the country, with the best prices available, but if your employees treat customers like trash, it will be to no avail. Why? Well, because customers will consider the benefit not worth the hassle of feeling as if the have been kicked in the teeth or spat upon simply because they chose to go to your store.
Financially Insignificant? Really? Well, suppose your customer was regularly spending 200 dollars per month, but te decided to stop because of it. .
That means that you will be losing money at the steady clip of 2400 dollars per year. That's 24,000 in ten years dollars from just one less customer. If ten customers spending that much per month decide to stop, then you will be losing a potential 240,000 dollars in ten years. Meanwhile, you will have to be paying those rude employees at least a minimum wage salary while they are doing their thing.
Overcharging
2. Another detrimental store policy is overcharging. Overcharging means that a customer can get his stuff for maybe half the price just a few blocks away. I mean, if you charge four dollars for a can of sliced pineapple while your competitor half block away charges just two? Then where d you think that your customer is going to go? After all, ten cans will cost him forty dollars at your store while it will cost him twenty at the other. That's a fifty percent savings. So in the long run, it really doesn't pay to charge as much as possible.
3. Ignoring First-come-First-Serve
Serving customers who arrived later before serving those who arrived earlier is definitely wrong. Why? Simple> Because the customer who arrived first will ask himself why he is being forced to wait. This is annoying, since all explanations available are negative. For example, the owner considers your time of lesser value than these other customers? If he does,then why? Race? Ethnicity? Age?
Claiming Customer is Forced to Buy once food is on the counter.
Seems as if this might be determined by culture. You see, walking out of a store without purchasing anything, or changing ones mind at the counter is OK in the USA. I recently tried to do it, since the owner was totally ignoring everything I said. I figured she wanted me to leave since not responding when spoken to is a sign of hostility. So I told her I would place the merchandise back on the shelves and the freezer. That's when she finally regained her ability to respond when spoken to. To my amazement, she stated that she was not going to allow it. Seemed a if she was about to call the police on me for changing my mind. That would have been hilarious, since the police would have considered it ridiculous and might have even questioned her sanity for assuming such a thing.